Anna, Luigino and Loredana in the Florimar studio in Porto Recanati.

Vision

A sensitivity born from flowers, now extended to events and bespoke scenes.

Alongside everyday floristry, Florimar develops projects, events and installations with the same attention to floral material, spatial rhythm and quality of gesture.

Every intervention grows from a balance of experience, listening and vision, translating needs and context into coherent, recognizable compositions.

Flower shop

daily craft

Events

bespoke projects

Portrait of Luigino for the Florimar about page. — Luigino

Floristry

When you are born in Sanremo, flowers become part of your story. More than sixty years of daily work have built experience across every phase: cultivation, importing, composition and sale. It is a path made of practice, observation and knowledge, now translated into a precise and conscious gesture. In our everyday flower-shop work, every flower is chosen and handled with care, respecting its nature. Tell me about the flower you have in mind: I will guide you toward the most fitting choice, for a result that feels harmonious and unexpected.

Portrait of Anna for the Florimar about page. — Anna

Direction and composition

My work begins with a way of looking: observing, interpreting and giving shape to what is not yet defined. Every project develops through composition, proportion and sensitivity, creating balance between space, material and visual language. The goal is to create interventions that feel coherent and naturally placed within their context. From the simplest detail to a more articulated installation, every project follows a precise and recognizable direction.

Portrait of Loredana for the Florimar about page. — Loredana

Relationship and listening

Patience, balance and attention guide every phase of the work. Every project begins with listening and develops through an ongoing conversation made of proposals, suggestions and quiet presence. Following each realization step by step allows us to connect with the people who will live it, understanding their wishes and nuances. From this relationship comes an authentic result, able to return a personal and recognizable emotion.